Fifty Years of Bond Girls and The Male Gaze
In light of the exciting (and long-awaited) news that the new Bond girls will "feel like real people", courtesy of Phoebe Waller Bridge’s collaboration for Bond 25 , I am reminded of Laura Mulvey’s feminist film theory. At the fiftieth anniversary of the Bond franchise, it is the perfect time to reflect upon the evolution of “the Bond girl”, from 1962’s Dr No to the most recent Spectre in 2015. In Visual Pleasure and Narrative Cinema, Laura Mulvey coined the term ‘male gaze’, to define how women in film are represented from the perspective of a white, heterosexual male. Her theory implied cinema was a patriarchal and misogynist medium, in which women were sexualised and eroticised as objects of male desire. Mulvey describes the traditional exhibitionist role of women in cinema, who are “simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness ”. Mulvey contends that “all t...